The mobile users are the same customers as everyone else

You don't need a mobile site, you need a site that handles mobile visitors and you need it now.

Every year more and more people are visiting web sites on their phones and tablets. All of our customers have a minimum of 30% mobile traffic on average, most are above 50%. That isn't a market that is coming soon, that is a market that is here. A stripped down mobile site simply isn't acceptable to those users.

They want all the features the full site has. A majority of those visitors will NEVER see your site on anything but a mobile device.

You need your mobile site to have the same lead conversion tools available as a "regular" web site. Stop treating your mobile visitors like a valueless visit.